New age philosophers?

One of the most annoying trends today is when advertisers write some pithy line which they think is full of meaning, and basically it's crap. A good example of this kind of dime store philosophy is this absurd line on a poster for Carrera sunglasses.

OUT THERE THERE'S NO SUCH THING AS THE WRONG TURN

Now what the hell does that mean? Nothing. Life is full of wrong turns. So this is a totally illogical headline. And what does it even have to do with sunglasses? Maybe it means, "You're not really stupid to buy our expensive made-in-China sunglasses when you can buy others that are just as good for much less.