THE GREAT WHITE GODDESS?

This has got to be the weirdest commercial of the year.  I won't say it's racist because I'm not sure. But I can't imagine why this very white, blonde, girl in a yellow dress is being so serenenaded by a chorus of African-American singers. Why do they care if she buys this car? Why are they so joyous at her purchase?  Why are they almost worshipful? Why is she floating and sprinkled with stardust? This is very freaky.