Wednesday, July 1, 2015

A commercial nightmare.

This has got to be one of the worst commercials ever produced. This no-concept spot gives us a hook that could be used just as ineffectively for any product. In this case it's a Beautyrest mattress. But why, or why, would Beautyrest want to associate their costly mattress with a mentally ill and destructive woman? We learn nothing about the product's construction. All we see is an out-of-control maniac going from site to site in a frenzy of exaggerated joy assaulting innocent victims with the spray of a champagne bottle. The agency that produced this commercial should be ashamed of themselves, as should the client that approved such an inane non-idea.

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