I hate these swimmers.

This is one of the most irritating commercials on television. It's not bad when you see it for the first time, though one wonders what the subliminal message is. However, once you have been exposed to it dozens of times, you leap for the remote to avoid seeing it again. Not only is it annoying, but it's long: a full 90 seconds when other commercials are 30 seconds or less. What could seem more endless than a long commercial for a product you don't need?  I don't really understand the beach side scenario and the apparent gay flirtations, but I suppose it has some kind of relevance to the product.