Saturday, August 30, 2014

In a lonely place.

It seems it was a very disappointing year at the movie box office. In July box office sales were down 30%. For the first time in 13 years no summer film netted $300 million domestically. I wonder why. Could it be because most of the films exhibited today are crap: special-effect epics designed to thrill the average 12-year-old hero-worshipping ninny. Or mindless comedies with lots of sly sexual jokes and even more bathroom humor. Films that are not only bad in themselves, but are shameless copies of every other film in the genre? (When was the last time you saw an alien that wasn't reptilian or a film without scatology?)  Or could it be that people get tired of seeing cell phone lights continually popping up all over the theater? Or maybe it's the $10.00 popcorn and $6.00 Goobers. Or maybe it's the 20-minutes of advertising and promotions that make the paying guests feel suckered. Or maybe it's just because so many people now have 5-foot,high-definition tv screens and nearby kitchens and no longer feel the need to be ripped off by high priced tickets, snacks, and parking.

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