Run that by me again.

This ad for Capri Sun is probably one of the stupidest commercials I have ever seen. The first mother points out her friend that the bottom of the package is transparent and says, "Now you can see there's no artificial colors and preservatives." What? How can you see that? What is there about seeing the colored liquid in the bottom of the container that tells you that is not artificial? What tips you off that it has no preservatives?  Did anyone working on this commercial see how dumb-ass stupid this spot is, or do they think the American consumer is so moronic that they can say anything and be believed?