Friday, February 21, 2014

It's not that difficult.


This sign is an example of the grammatical error that most amazes me. Why? Because dozens of leading companies who should know better use it incorrectly in printed ads, on huge signs, in expensive television commercials, in brochures and flyers and coupons. Using it correctly is so simple that nobody should ever get it wrong. Here's a simple sentence that should help: IF A STORE HAS LOW PRICES EVERY DAY, THEY HAVE EVERYDAY LOW PRICES. So this strawberry sign deserves a raspberry.

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