Only the car has class.

What is the point of these creepy commercials? (This is one in a series.) How does showing us a old woman who is both senile and a compulsive liar sell a BMW? And if she's eighty, she's too old to be his mother. And why is she addressing her leather comment to the children in the car? I think this is another case where the gullible client was hornswoggled by the reward-conscious agency.