Saturday, April 11, 2015

More ad cliches.

An award-winning art director friend with a career even longer than mine wrote to tell me the kinds of commercials that annoy him. I agree with all his pet peeves. A person holding giant signs with messages and dropping each one as he delivers his pitch. Actors delivering lines while dressed as giant objects: fruit, animals, plants, the sun. Commercials that exaggerate the competitions' rudeness or incompetence (e.g. TD). An actor speaking to someone off-camera that turns out to be themselves in a mirror, or, worse, an object like a coffee pot or cleaning solution. Then there are commercials that stand alone in the hall of shame, notably the previous Swiffer campaign that romantically paired inanimate objects before they wisely chose the wonderful old couple who were "living in a fool's paradise."


No comments:

Post a Comment