WE ALL MISSED A GALA EVENT.

I noticed on the commercial for Crest Gum Detoxify toothpaste that it was voted "product of the year". By who? (Or is it whom?) I know all about the Oscars, the Golden Globes, the Tonys, the Grammys,etc. But I don't think I'm aware of the Product of the Year Awards. Is it a festive, red-carpet affair with lots of celebrities promoting toothpaste, hair coloring,  vacuum cleaners, other new products.? And who comes up on stage to accept the award? The chemist? The package designer? The CEO? Do they read a list of finalists. I wonder if I can get tickets for next year's event.