ANOTHER "WHAT THE HELL DOES THAT MEAN?" SLOGAN.

An advertising slogan should be a line one readily understands. You hear it. You smile. You get it. But these days, far too many companies have theme lines and slogans that are totally cryptic. For instance the line for USAA: " What you're made of, we're made for." I don't know what that means. . As near as I can figure out, it's a company that offers home, life and auto insurance as well as investment services for military people. I'm sure it has noble aims and its customers appreciate being deserving of its services. But that's still not a good reason for having such a convoluted, inaccessible slogan. I've heard it's a new theme. They should have stuck with the one below.