Desecration.

Whoever is managing the Richard Rodgers estate is doing a piss-poor job. One of America's greatest composers deserves more respect than having his and Oscar's songs used for a TV commercial about theft. Rodgers didn't even like having his songs stylized. He wanted them sung as they were written, and he had every right to expect that. Not only is this a disgrace to the memory and music of Richard Rodgers, but it's an indictment against the agency that produced this. It shows they have no regard for genius, and they are so totally lacking in imagination they had to take a great song and soil it. And why isn't his family protecting his legacy? Surely Rodgers has left them with enough of a fortune that they don't have to prostitute his brilliant music to such low-brow hucksters.