Sunday, January 31, 2016

Acura, but not accurate.


This is an expensive commercial. It takes a lot of planning and time and people to create a commercial like this. The finishing touch is, of course, the voice over, the copy that convinces you to buy an Acura.
So I wonder why nobody noticed that the announcer says, "This is are point of view" instead of the correct "our point of view".  Does diction not count anymore? Do announcers not take pride in having
excellent pronunciation?  Automobile commercials, for the most part, are incredibly pretentious, suggesting all kinds of glamorous lives that most purchasers will not be living, so I think it's a pity that Acura wasn't at least upper class enough to have proper diction.

1 comment:

  1. You've been blogging up a storm since I last visited which was only 2 days ago. Good stuff!!!!

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