Thursday, June 6, 2013

Now I'm aware that advertising agencies seem to be at a complete loss for new ideas lately, and thus have to borrow from each other. But I must tell you, I am getting really tired of the talking or thinking baby. Borrowed interest—also known as plagiarism—is always annoying. This commercial is particularly offensive since the advertiser has chosen to have the child—since he is at least half African American—cool, hip and stereotypically black. Which reminds me of another copycat trend that drives me wild. It is the African American actress in commercials who has to speak in a Yo Mama fashion because, after all, that's what makes black women so funny and endearing. Tell me those commercials are not racist!

Note: I wonder if insurance companies are particuarly racist advertisers because it occurs to me that one of the most offensive Yo Mama commercials is for Progressive in which a black woman calls out Flo for making her husband so confident he wants to juggle power saws.

No comments:

Post a Comment