And the connection between the log and the car is....?

Call me dense. But I fail to see the connection between this sentimental and insipid vignette and pushing Audi automobiles. What exactly did she make him? A key ring from her bathing suit strap? Not much of a gift considering how much trouble he went through to come up with that obvious prop from the agency's art department. What's the message here? Even if you don't have especially bright kids, you can still own a nice car.