Not another Mother-in-law spot!

One of the surest signs of a lack of creativity is the supposedly funny mother-in-law commercial. It's what a creative team grinds out and pawns on the client when they have no other valid ideas. This BMW commercial is a perfect example of this kind of cliche, and just one of hundreds of variations on a theme that was tired in 1966 and is exhausted today. Plus it's another example of the war on women. The suggestion is always that the man's mother-in-law is a pain in the ass, which is an indictment of millions of women. You rarely, if ever, see a commercial that's an attack on the father-in-law. Shame on BMW for dragging out such a prehistoric idea to promote cars that I am sure are also purchased by lots of constantly maligned mothers-in-law.