Grow up, Booking.com!

I find these Booking commercials pathetic. Partly because they depend so much on borrowed interest. They look like every other one of these "tacky families find glorious resort" spots. But what's really offensive is their juvenile need to associate the word "booking" with "fucking". Who comes up with this classless approach, a 15-year-old creative team? With so many hotel discount websites around, would I used one so vulgar and lowbrow? As they would say, "no booking way".