I'm guessing that Kraft has a very large advertising budget. So they can afford to hire a creative agency. Then how the hell do they end up with commercials like this? What copywriter or art director thought that having a small child catapulted from a swing was a brilliant way to promote mac and cheese? I would think most parents would be terrified of having their child thrown from a swing, so I don't see how it's a clever way to win America's shoppers.  What's next in this campaign? A child almost eaten by a crocodile?