Lies his father told him.

I totally don't get commercials like this, and there are dozens of them. In this case it is a father conning his son to play hide and seek so he doesn't have to share the bite sized chicken. Am I supposed to be charmed that this kid has a father who is glutton and a liar? Is this supposed to make me feel warm and cozy about KFC? Ads this sick must be successful because there are so many of them. Friends cheating friends out of their soft drinks, their tacos, their beer. All kinds of people engaged in all kinds of lies and deceit to push the most mundane products by suggesting they're worth lying about. From what I know about the Colonel he would have found this commercial as offensive as I do.