Not only are the Era commercials stupid, but the idea that a Chuck Norris endorsement has any value at all is laughable.It's a detergent. A soapy liquid in a plastic bottle. This attempt at humor falls totally flat and even if It were a valid concept, which is isn't, it is not clearly presented in this or other longer Era commercials. If the creative team is under the impression that Chuck Norris is an admired celebrity, they are very much mistaken. He has always been a kind of joke—the least attractive of the so-called super heroes.
And now that he's ancient any suggestion of super-power is even more comical.
Semi-unrelated note: I think era must be the most mispronounced word in the English language. The correct pronunciation is ear-ah, which you almost never hear.
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