Introducing the 3033 Chevrolet.

While this commercial is charming and nostalgic and features the friendly strains of "You Are My Sunshine" it ends with the stupidest line I've ever heard in a commercial: "As long as there are babies, there'll be Chevys to bring them home." Who came up with that idiotic slogan? Does Chevrolet really believe they will be making their product a thousand years from now? ten thousand? because there are sure to still be babies. Plus it's kind of a grand statement for a company that could have disappeared in recent years if the auto industry hadn't been rescued. More and more I would love to be a fly on the wall when agencies are presenting their creative to the client. When they trotted out this absurd line, didn't a single Chevy executive smile and say, "That's kind of a big promise wouldn't you say?" What could the account man and the copywriter possibly say in response? Maybe they just said, "Consumers will love it. It doesn't have to make sense." And they were probably right.