We despise our customers and it shows.

As I've written before no advertisers have more contempt for their customers than beer companies. In most of their commercials they are saying: Our customers are sophomoric, sex-crazed men who cannot form solid friendships and when they are not making fun of their comrades they're making fools of themselves usually over sexy women because these guys are so emotionally immature. This new campaign for Miller is another example of that contempt. And it's probably true of their customers if they are so idiotic that they even for a moment equate their beer purchase with being manly. I don't drink beer, but the only commercials I can recall that seem to appeal to intelligent men are those for Samuel Adams.

Note: Why would having a Miller Lite Beer be manning up? Why not bourbon, rye or Scotch? One could argue that beer is for wimps and real men drink hard liquor. That's how stupid this advertising campaign is.