If you're going to hire actors to pretend to be customers or company representatives, you shouldn't hire actors that look and talk exactly like actors. This Amica ad is too slick, smooth, and filled with attractive men and women you could easily see waiting in the casting agent's office. This is not an ad that particularly irritates me but a friend brought to my attention and he's right—too phony. I include it because there are so many commercials out there that make the same mistake of casting their spots with obvious actors. I happen to detest this commercial for another reason. It is another of those endless pitches in which one person (actor) finishes the line of the previous speaker. I was clever the first time decades ago, but now it's tired, very, very tired.