Running for two weeks is so tiring.

This is one of the numerous commercials running today that appears to be clever, but is far from clear. What is the message. Exercise endlessly but let your life go to pot. Don't answer the phone, clean the house, pay the bills, mow the grass, just run, run, run. I'm sure the art director and copywriter are high-fiving themselves for their clever, clever concept. But what is it, actually? Not only do I find commercials like this annoyingly pretentious, but they are not even well thought out. I think that house is far too fusty and old-hat for this young—I'm guessing "cool"— male runner. Does he really arrange fruit in a bowl? have a old-style dining room table for six? keep such an outdated message machine? Also it isn't logical. The admonition "Run longer" is not the correct message. The only way to make this commercial meaningful is to write something like: "Shoes so comfortable, you may find you're running longer and longer and longer." As I said before, I would love to see the creative team presenting these oddball concepts.

Note: This video was available for a while and now has been removed. By whom I don't know. Anyway, the spot opens with a seedy looking house face and a newspaper being added to the many others. Inside we see a seemingly abandoned kitchen with rotting fruit, a beeping phone machine with 57 messages, and rooms dusty and apparently deserted. Cut to the outside again as a young man wearing Basics running shoes, shorts and a tee-shirt arrives home. The legend on the screen: Run longer.