Wednesday, July 13, 2011

Bravo, J.G. Wentworth

Usually when advertisers try to do operettas they fail miserably. Either they are badly directed, poorly written, or inaccessible to those who are not opera fans. J.G. Wentworth broke that mold with a series of operetta commercials—every one brilliantly directed and performed. In fact, they are all so good, I had a hard time choosing just one for this blog. In addition to being wonderfully conceived and executed, they wisely reinforced their main message: I need cash now. How often are advertisers smart enough to do that? Usually they chase all kinds of other themes while ignoring their main message. I know nothing about this company, but I congratulate them for having the good taste and courage to greenlight these commercials and, of course, I have only the highest praise for their advertising agency.

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