I'm glad Dean's not alive to see this.

I heard that jingles are back. That usually means that the lazy creative team will drag out some old song, change the lyrics and hope it works. It usually doesn't. This new commercial for UPS is beautifully filmed, but I can't imagine why they would choose "That's Amore" as the song behind it and change the lyrics to have frequent repetitions of "That's Logistics." This commercial belongs in a that very large category of ads: The ones that are interesting to see once, but you hope you never see again—or at least not without the sound off. It's a pity, too. It looks like they spent a ton of money for the locations and visuals. So, why couldn't they hire a good composer to write a jingle that one could bear to hear again?