Tuesday, September 3, 2019

FAVORITE COMMERCIAL OF THE YEAR!

No question about it. The most amusing and informative commercial of the year is State Farm's "Cheryl's She Shed". It's wonderfully directed, brilliantly cast, and a pleasure to watch no matter how often it runs (unlike most commercials). While it looks simple, I would imagine getting the flames just right and having items in the shed fall so perfectly was really hard to stage. The copywriter must be very proud of him or herself for having created such sharp and succinct  dialog. But congrats to everyone. Rarely does a commercial become an instant classic. I feel sure this commercial will be praised years from now just like "Where's the beef" and "I can't believe I ate the whole thing."

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