Some really jerky jingoism.

I've noticed that almost any commercial that begins with the words "We believe" is usually followed by some asinine statement. Like this commercial for USAA Bank. It opens with the line, "At USAA Bank we believe that honor is not exclusive to the military." Duh. What an idiotic line. That's like saying, "We believe sunrise is not limited to the West Coast." Of course honor is not limited to the military. Nobody ever said it was. Nobody even thinks it is. So why base an entire commercial on a completely bogus premise. I am guessing that this bank has special benefits for members of their military and family, which is fine. Find a better way to state that rather than this really annoying and utterly stupid opening comment.