Thursday, September 15, 2011
Funny FedEx commercial
Sorry, but this lousy print was the only version of this commercial I could find on YouTube. I wanted to show you this commercial because it's a great example of a good idea ruined. At least I think so. Everything about this commercial is fine until the young Asian woman says, "What's an executive compensation list?" That's terrible copywriting. Anyone who's important enough to be at a board meeting would know what an executive compensation list is and would be thrilled to have been accidentally handed one. So her response is totally illogical. What she should have said (other than nothing) is, "I don't believe it: an executive compensation list!" Dumb.
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Why are you so sure that's some kind of a board meeting? The people at the table look way too young to be members of a corporate board.
ReplyDeleteOn the other hand, the Asian woman looks seasoned enough to know what an executive compensation list is. So your point stands that she still should have said, "Oh, look!" instead of asking what it was.