Monday, September 19, 2011

Were you the chef from Le Cujo?

This commercial well done as it is annoys me for several reasons. The first is that the very first words are, "My name is chef Michael". Obviously a lie since nobody is named "chef" and your title is not part of your name. But beyond that, sincere as this sounds, it's a total fraud. There is no chef Michael at Purina. It's an invention designed to make you think some inspired culinary genius created your dogs packaged dinner. So Chef Michael's Canine Creations were probably not "chef-inspired". This is annoying enough, but what's really offensive is that there are at least two famous Chef Michaels: Caines and Smith, both of the British Isles. I don't see why Purina couldn't have done some research before creating an imaginary and unseen celebrity. I think dog owners would be just as happy with Chef Osgood or Chef Vincent.

P.S, What's wrong with copywriters today. Couldn't anybody come up with a dog's name more original than the ubiquitous Bailey

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