Ortho Home Defense Max -- "This Thing About Bugs"

I would love to have a dollar for every commercial that ends with some kind of suggestion that the mother-in-law is not welcome. It is such a lazy, pathetic cliche that any copywriter should be ashamed to resort to this lame device. This spot, for instance, is quite good until we reach the trite ending. But even putting that major flaw aside, I have yet to meet anyone in Florida who, having decided to save on an exterminator, does his own spraying. More often than not, they give up that money-saving economy very quickly and rush to the phone to call Truly Nolan or Orkin. I wonder why.