Notre Dame Cuts Printing Costs with Xerox - Funny Commercial

I've seen this commercial about fifty times and it always makes me cringe. I feel sorry for the poor actor who has to pretend to have a discussion with a cardboard cut-out. It just doesn't work. I also think it's a mistake for this advertiser, any advertiser, to assume that everybody knows a basic fact in the commercial, in this case the logo for the Fighting Irish. I must say this spot has so little effect on me that I don't even know what the message is after many, many viewings.