Saturday, May 14, 2011

Dr. Scholl's - Massaging Gel Insoles - Are You Gellin'

There was a time when the law, or network rules or just guidelines protected consumers from false advertising. Apparently that is no longer the case. We are deluged with commercials that are either complete lies or wild exaggerations. A case in point: every Dr. Scholls commercial. The idea that you can slip the company's soothing gels into your shoes and you are suddenly less stressed is absurd. Another Dr. Scholls' commercial, which I can't find on YouTube, suggests that their insoles will relieve back pain instantly. I have foolishly tried their products and no such miracles occur. These commercials are no less shameful than the 3 am spots which suggest you can shed 10 pounds in ten days. You also should realize that Bayer aspirin alone cannot save your life during a heart attack, two Aleve do not give you 24 hours of pain relief, and while I Can't Believe It's Not Butter tastes good it does not taste like butter. It would be great if commercials could only state that which was true, but since they don't the viewer has to approach every claim with skepticism. Other products whose boasts are far from true: cold medicines, thickening shampoos, energy boosters, whitening toothpastes, cleaning aids, wrinkle removers, and, of course, weight reducers.

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