Sunday, April 4, 2021

HOLY MOSES.

Every year at this time I am stunned by the same amazing statistic. That millions of Americans will tune in to watch The Ten Commandments along with dozens and dozens of interruptive commercials. No sooner does Moses say "Let my people go." than you are seeing a string of commercials for Liberty Mutual, Ford,  Geico, Kraft Cheese, and a dozen other advertisers before returning to another plague of Egypt. And this doesn't happen only once, but at least every 15 minutes in this 3 hour and 40 minute film. The movie is great, whether seen seriously or as high camp. But it would be more enjoyable if watched without irritating commercials. That's easy enough to do. While there are commemerative 3-disc specials of The Ten Commandment, a single disc of the entire movie can be had for as little as $7.50. That's cheaper than a Bible.


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