Tuesday, September 2, 2014

Two thirds inescapable commercials.

I started to watch Houdini tonight, the new bio of the famous magician on the History Channel. It was quite good, but I stopped watching after about 30 minutes. Not because I was bored with the film. But because the film was interrupted about every eight minutes to air about 20 commercials. Not only was this incredible deluge of ads unacceptable, but many of them had magic themes.If there's anything I don't want to watch while watching a film on magic is commercials featuring magic. At any rate, I am not interested in watching a program where the advertisements take up more time than the film. This still seems to be the one area where Americans don't complain, and one area where they should. Television is no longer free, and we are all suckers to not only pay for cable, but continue to allow ourselves to be suckered into watching hundreds and hundreds of unnecessary ads since the networks would make a huge profit even if they only aired half of them.

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