Friday, March 2, 2012

A giant step backward.

I really detest this Chase commercial for lots of reasons. One is, of course, that it's totally absurd, some jock copywriter's fantasy of what he wishes his young son could do. But even accepting it as reality, this child has caused neighborhood-wide destruction. He's destroyed people's homes, ruined their days, and frightened them. The sponsor suggests that sending people a check makes everything all right. They apparently are not taking taking into account that you have find and hire a glazier or plasterer or whatever. And most annoying is that old sports cliche that the smug father doesn't care what kind of destruction his son causes as long as he's good as sport. The whole message of this commercial seems to be "money fixes everything". And despite being one of America's leading banks, Chase obviously doesn't understand that it doesn't. Pity that so many people think that destruction is funny.

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