Saturday, March 24, 2012

Not a good case for Ally.

This is a stupid commercial for several reasons. One they didn't tell us what they actually told these "total strangers". Two, if they knew the suitcase held $100,000, they certainly would suspect a Candid Camera type setup. And three, though I know it's an expression, "they didn't take a dime" was bad writing since a suitcase full of paper money wouldn't have a dime. Why not, "They didn't take a single bill"? Also they call it the suitcase commercial. I would say that this is an attache case or a brief case, hardly a suitcase. This is the bank that did those wonderful commercials with children a year or two back. Did Ally change agencies or just get a less creative team?

Note: Days after I posted this, a good friend in Boston sent me a news article that Ally did indeed change agencies from the highly imaginative Bartle Bogle Hegerty to the very gray Grey.

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