Sunday, April 17, 2011

Just for Men Ad - Daddy's Girls


Just for Men is not a company that cares much about logic or truth. The last spot I critiqued had a man sporting his new hair color within minutes of a young woman knocking on his door despite having to leap out the window, hop a truck, purchase the product apply same., dry hair and comb. This is a little bit more realistic with a few major flaws. One is the guy's gray hair looks totally fake. Am I supposed to think these young girls went to the pharmacy, chose the correct hair color, and returned with the ability to convince dad to use it? Also when he's out to dinner with his new babe are those girls home alone? I don't see any babysitter. All right this commercial is illogical, but harmless nonsense, but I do still object to the pitch lines," Just for Men takes five easy minutes and targets just the grey." I've tried it and it takes more than 5 minutes and it didn't cover the gray all that well. Also, how do five easy minutes differ from five difficut minutes?

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