Thursday, January 20, 2011

Shockingly stupid.

This commercial for Butterfingers is the kind of concept I don't get at all—for many reasons. First of all, given that you have two such attractive actresses and such a lavish set, you would expect something more creative than this standard cliche. (The same basic premise is used for any number of other products.) Secondly what is this trend towards commercials that portray selfish, mean-spirited people? Is that really what passes for humor these days? Also, I think that even absurd situations should have some logic. This has none. Why did she put out the Butterfingers if she didn't want her guest to have one? Why does she have a costly electronic zapper to shock any guest that attempts to take a treat that's probably worth about 8 cents. The whole spot is absurd. And if you followed through on the logic, the belle eating the Butterfingers would have to be a deranged, sadistic nutcase. Is that the target customer for Butterfingers? I declare.


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