Just for gullible viewers.

I don't understand commercials like this Just for Men spot. It has no relation to reality at all, so what is the point? I mean we know that this man's gymnastics (if they didn't kill him) would have to take a half-an-hour minimum. We know this attractive girl would have to be a fool to wait at the door while he leaps from the balcony, rides on a truck, and purchases Just for Men and milk. Of course they never tell us how he got back to his third-floor apartment during those five minutes, yet we're supposed to believe that once he did, he went into his bathroom and performed whatever procedures are necessary to color his hair then went to the door to greet this incredibly patient blonde, his hair dried and combed. And—forgetting all the other absurdities—are we also encouraged to assume that because his hair is no longer grey, this gorgeous neighbor would fall in love with a lying loser whose refrigerator contains only chinese take-out and a beer? There are so many commercials like this that have absolutely no logic to them at all and are only designed to be like mobiles over a baby's crib—designed to catch your attention and ignore your intelligence. Other absurdities: I doubt many women would object to a man this attractive having grey hair. It's another spot that shows an insecure guy who cannot behave in a manly, adult fashion with an attractive woman. And, finally, I have tried Just for Men. You have to wait 24 hours to find out if you're allergic to its chemicals. It's a really messy procedure. And when you're done, it doesn't always cover the grey. At least it didn't for me. And, of course, the ultimate idiocy is that cosmetic-phobic men require hair coloring that suggests it's just for the male beast. Hair is hair and it isn't like Just for Men is lower-priced. After all, they have to pay for commercials like this.

Note: Today's copywriters and art directors are very lucky. Because it would appear that advertisers and consumers make no special demands on them as far as the believability factor goes.