Sunday, January 16, 2011

Role reversal.

This Sprint spot is one of those interesting commercials which, as presented, are considered funny, but if reversed would be less so. Imagine the very same commercial with the man breaking up with the girl. Suddenly he seems cold-hearted and brutish, though it is exactly the same human interchange. As I have written before, if you reverse the sexes on many commercials their impact is completely changed. It seems it is acceptable for women to belittle and abuse men in commercials, but not the other way around. Think I'm wrong? Pay close attention to any commercial featuring a couple.

No comments:

Post a Comment