I think it's time to call UPS.

This is the kind of commercial I don't understand at all. First of all it's not all that clever. Second it doesn't do much to promote FedEx since that sell moment is given away right up front. So basically it's a comic bit in which this goofball boss has a mnemonic device to remember all the employees names. Of course, he must be really stupid if he can't recall five names. But putting that aside, I am always bemused by commercials that seem to want to make someone the fool, the goat, the butt of a joke, the patsy. In this case Dan, who our boss remembers with the mnemonic "Dan Fool." As in all mean-spirited commercials, his fellow employees do not rush to his defense but merely remind him its only a mnemonic device that has given him such a dopey label. I am sure many readers will think I make too much of a simple commercial, but the airwaves are rife with ads from advertisers who seem to prefer to debase their customers rather than credit them with any kind of intelligence or compassion. Frankly I think FedEx, who have done some excellent commercials in the past, have some damn fools on their creative team.