This year there's a whole slew of juvenile smirky commercials created by agency's that have no interest in being taken seriously and clients whose tastes leads to the low-brow and vulgar. In one Infinity commercial a woman says "flipping" in hopes that the viewer will of course interpret "fucking". This is also the brilliant gimmick of a hotel booking sites whose name happily eludes me. How adult. How charming. Even more tasteless is a commercial by Fiber One in which adult women in a supermarket seem to be impressed with the bulge in the teen stockboy's pants, but—then—silly us, they're really aroused by the Fiber One products he is carrying. The creative team must have been proud of themselves to come up with this clever concept. Not.
Note: I couldn't download the offending Fiber One commercial, which suggests to me that even the advertiser must have realized how utterly tasteless it is.
No comments:
Post a Comment