Their theme is,"Experience the power of being understood." And yet I don't understand any of their ads. How is this caddie a partner who understands his business? How is caddie a partner at all? And why is the caddie more knowledgeable than the professional golfer? I don't get it.
I am a retired copywriter. For 40 years I wrote for major agencies and developed some campaigns you would know. Like most writers, I love to give my opinion, and since I am so familiar with advertising this is the area I chose to comment on.
Actually I'm not that cranky. I am as fond
of as many things as I detest. But since most people only hear what one doesn't like, I might as well go with cranky.For my other blog idleideasfactory I am putting out there things I have written and ideas for books, screenplays, stage plays, and even products that I will not have time in life to follow through on. If
anyone can profit from them, be my guest.
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