When I worked on the Carival Cruise Account, we were told our spokesperson Kathie Lee would be leaving. My idea was to do a series of commercials in which famous celebrities were jockeying for her position. Among them was Susan Lucci, and Robert Wagner. I felt I wrote a particularly clever script for Donald Trump. In it, Kathie would show him around the ship and when she was done, he would say, "How much do you want for it." My Creative Director liked the script, but nixed the idea because he said, "I've worked with Trump. He's an asshole."
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