Right now there are two commercials, both designed to make you think well of their products. But each on makes me detest their companies for showing destruction and callousness of magnificent landmarks. The first is for United Health Care which uses a bulldozer to demonstrate how uncomplicated their plans are. The idiocy? They show the bulldozer ploughing through a magnificent multi-acre maze of dense green hedges. What idiot came up with this moronic concept? The second spot, not so obviously destructive, is for Range Rover in which they show their car driving up the 999 steps of Heaven's Gate on Tainmen Mountain in in China. I don't see how a heavy car can drive up that beautiful ancient staircase without damaging or destroying much of the brickwork. Again, wasn't the agency, the client, or the creative team thinking when they created this loser of a "challenge".
Thursday, August 15, 2019
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