A penny saved is, well, basically nothing.

Does Ross think that their potential customers are all morons?  Do they actually believe that viewers will not know that $22.99 is only a penny less than $23.00? And won't they assume that once they pay the sales tax there is no way they they will get them "for less than $23.00". Ross uses this same illogical wording in almost all over their commercials.   I'd call it deceptive advertising if it weren't so stupidly transparent.