Friday, September 6, 2013

The quick comment that takes an hour.

You would think that if a company wanted some constructive criticism, no matter how harsh, to make their product better, they would make themselves accessible. You would think that if a company wanted their consumers to give them some praise for a better product, a better job, a better anything, they would make themselves easy to contact. Wrong on both counts. It seems to me that companies today do not want to be located, do not want to hear from their customers pro or con. Finding a company's address is hard enough on the Internet, finding the phone number often impossible. Then when we are forced to contact them by e-mail, they make nearly impossible, unnecessary, and time-consuming demands. You can't just click a button and say, "Great job!" or, "Your product stinks!" No. You have go to sign on and become a member. You need to give your name, address, phone number, e-mail address (which you have to type twice) and create yet another of the dozens of passwords you already have. In many cases, you will be required to type out a captcha, which you will not be able to read. If you don't jump through all these hoops, you cannot contact the company with whom you wish to communicate. At that point you will give up and decide it is not worth it to help a company improve its product or compliment them on a product that you admire. You will have lost valuable time.They, fools that they are, will have lost valuable input.

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