Apologies to Fritz Lang.

I'm sure there are many people who consider this commercial "cool". I find it comical. It is so self-conscious, so imitative, so been-there-done-that. The hero is hardly a Bond type, not terribly attractive, but cliche to the teeth as far as today's commercials go. This is just another ripoff from Metropolis from a creative team who can't come up with anything original. But like I say, most people won't see it for the imitation it is. There are at least two Metropolis ripoffs on the air at any one time.