America's most tasteless cereal.

If this isn't the most insipid commercial ever, it's certainly in the running. Suggesting that an over-priced oat cereal makes you feel closer to a departed relative is about as low as an advertiser can sink. But this repulsive promotion is just one more reason to dislike General Mills. I already think they're the most dishonest advertiser next to Bayer Aspirin. In their campaigns they are constantly proclaiming  that Cheerios will lower your cholesterol, which is a major exaggeration. For decades their offensive commercials aimed at children showed a cartoon youngster having a bowl of Cheerios and then displaying superhuman powers with the slogan "He's feeling his Cheerios." Not only were they shamelessly deceptive, they were chauvinistic as well.